The #UndefineBeauty campaign shines a light on the major English dictionaries’ outdated definitions of beauty and calls for action.

Our goal? To move beauty forward.

THE PANEL

To deepen the conversation, Coty hosted a panel of experts to discuss how non-inclusive beauty ideals affect mental health and well-being.

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DID YOU KNOW?

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“She was considered a great beauty in her youth” is the phrase often cited in major dictionaries to illustrate the concept of beauty. The current English language definitions of the term ‘beauty’ are outdated and no longer reflect the values of today’s society. Specifically, the examples cited under the current entries for ‘beauty’ across the leading English dictionaries are both limiting and exclusive.

Coty’s #UndefineBeauty campaign challenges outdated beauty standards and advocates for inclusivity. To deepen the conversation, Coty hosted a panel of experts to discuss how non-inclusive beauty ideals affect mental health and wellbeing.

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At Coty, we believe that no one can control or dictate what is or is not beautiful.

Beauty is formless, like water, a constantly evolving and adapting concept.

Please show your support by signing the petition.

Sign the petition