Page Details - Brand Page - Joop

About

JOOP! celebrates an unapologetic state of mind and the freedom of self-expression. The brand presents an inclusive and liberated definition of masculinity, celebrating the many different ways to be a man and love today. The bold, theatrical masculinity of the JOOP! man can be felt in every note of JOOP! Le Parfum. Between defiant chic and explicit addiction… And So What!