Coty steps into the metaverse with Coty Campus

NEW YORK, April 25, 2023 – Coty Inc. (NYSE: COTY), one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care, today unveils a partnership with tech innovator Spatial to create an internal metaverse for its 11,000 global employees. Built with best-in-class 3D technology, the virtual campus will upskill Coty’s global workforce and will empower future innovation for Coty’s broad portfolio of brands.

“Coty is committed to being a leader in digital and continues to push the boundaries of innovation,” says Coty Chief Digital Officer Jean-Denis Mariani. “With Coty Campus, we are proud to leverage Spatial’s Web3 and gaming technology on a groundbreaking scale to create new immersive experiences that will provide the most interactive solutions for collaboration and co-creation. Coty is thrilled to be the first Beauty company to embark on this kind of project."

Using desktop and mobile technology from top 3D social platform Spatial, the Coty Campus integrates tools like text and vocal chat discussions, screen-and-filesharing, and customizable avatars. The Coty Campus will be the first metaverse to gamify global collaboration and engagement through a phygital reward system, based on item collection, location exploration, and quest fulfillment.

“Partnering with Coty to create and launch Coty Campus is a significant industry milestone, reinforcing Spatial's commitment to developing accessible virtual experiences that foster engaging and meaningful connections across web, mobile, and VR. Together, we take pride in pushing the boundaries of technology and crafting new models for scalable gamified experiences for Coty's 11,000 global associates," says Spatial Global Director, Partnerships Gianna Valintina.

The Coty Campus will launch this fall. This innovation is a key development in Coty’s digitalization strategy and follows a wider push from Coty to upskill its associates.