Coty launches Tiffany & Co. eau de parfum

PROJECT: Fragrance

ORIGIN: New York

NOTES: The Legacy

Tiffany & Co., the world’s premier jeweler and America’s house of design, has been at the forefront of contemporary culture since its inception. Founded in New York in 1837 by Charles Lewis Tiffany, the small fine goods store became an instant hit with socialites, magnates and heads of state for its definitive style, superior quality and innovative yet timeless designs. Tiffany’s passion for diamonds led him to purchase The Tiffany Diamond, a rare and brilliant 128.54-carat yellow diamond, discovered in 1877. This was followed by the acquisition of nearly a third of the French Crown Jewels in 1887. Together, these acquisitions earned Tiffany the moniker “The King of Diamonds,” and established a tradition of excellence that remains relevant to this day. Through its storied 180-year history, Tiffany & Co. has consistently endeavored to move design forward, much to the delight of its fans. Today, Tiffany is worn by celebrities and tastemakers the world over, and its famous Blue Box is an instantly recognizable symbol of style, sophistication and innovation.

NOTES: The Inspiration

Welcome to the next chapter of Tiffany & Co. — bold, provocative and completely unexpected, an iconic identity stripped to its core in a powerfully modern way. In the spirit of keeping Tiffany close, the new artisanal fragrance unleashes the essence of the brand in all of its purity—just bare skin, a scent, a touch of jewelry and one iconic color. This is an exercise in modern perfumery, transforming nature by carefully taking from it precisely those notes we’re interested in and composing a powerful new essence.

NOTES: The Fragrance

Tiffany & Co. introduces its new signature fragrance—a bold scent created by world-renowned master perfumer Daniela Andrier of Givaudan. The sparkling floral musk is a contemporary take on the most precious ingredients of traditional haute perfumery. The scent opens with vibrant top notes of vert de mandarine. At the heart, a precious iris flower is the hero ingredient. Tiffany’s association with the iris dates back to the earliest sketches in the Tiffany Archive and is deeply entwined in the DNA of the house. It was an iris brooch set with demantoid garnet blossoms and Montana sapphires that earned Tiffany the grand prize at the Paris Exposition in 1900. Harvested in France during the months of July and August, the iris butter is obtained through a unique hydro-distillation extraction, exclusive to the Tiffany fragrance,ensuring a pure, bright, sensual and long-lasting richness to the final note. This signature ingredient adds strength, femininity and grounds the composition with refinement and sophistication. Patchouli base notes wrapped in a blend of soothing musks is sensual on the skin. The final structure is both unexpected and timeless—scent in its most elemental form.

NOTES: The Campaign

To help capture this story of purity as envisioned by Tiffany’s chief artistic officer Reed Krakoff, legendary photographer Steven Meisel was tapped, along with four modern women who represent the diverse spirit of the brand: models Vittoria Ceretti, Julia Nobis, Achok Majak and Georgina Grenville. Through the photographer’s lens, everything is stripped away, focusing on the essence of the brand and its essentials: Tiffany Blue®, diamonds, skin and scent. As a subtle nod to the sensory experience of the fragrance, the images center on the pulse points of the body—the neck, the wrists, behind the ears—conjuring that transformative moment when scent makes contact with bare skin. The crystal bottle, gleaming with a hint of blue juice, is reminiscent of iconic Tiffany jewels, ultimately reminding us that all you need is blue.

NOTES: The 4 muses

YELLOW DIAMOND

Charles Lewis Tiffany acquired the 287.42-carat Tiffany Diamond in 1878. Cut into a cushion shape weighing 128.54 carats, this priceless stone is one of the most important yellow diamonds in the world.

LUCIDA® DIAMOND

Originally introduced in 1999 after decades in development, Lucida® was modeled after the famous 128.54-carat Tiffany Diamond.

Lucida® diamonds are the only Tiffany gemstones that combine two diamond-cutting styles into a harmonious hybrid with a graceful step-cut crown and a brilliant cut pavilion.

NOBLE IRIS

Naturalistic motifs have been a recurring theme of Tiffany design throughout its history. The iris flower’s prevalence is seen through archival illustrations that informed jewelry and hollowware objects from the 19th century.

THE BLUE BOX®

The renowned Tiffany Blue Box® debuted in 1853 and caused such a sensation that people came into the store just asking to buy the Blue Box. The distinctive robin’s-egg blue color is called Tiffany Blue®.

Available exclusively at Bloomingdale’s beginning August 2017, with full distribution beginning in October.