Coty is making skin matter in the Adidas World of Sport
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Skin is your ultimate sports equipment – let`s show it some respect with the new adidas Active Skin & Mind Support System, developed with sports scientists to make skin matter in the adidas world of sport for the needs of all athletes and everyone with an active lifestyle.
When we work out, our skin works out too. Exercise can lead to friction on the skin, over-exposure and over-cleansing, yet athletes don`t think of their skin as part of their sports equipment.
It is time to give skin equal status with a running shoe, a sports bra, running shorts or a gym vest. Active skin needs an Active Skin & Mind support system that works as hard as you do. The range complements hard working athletes with hard working formulas that reinvent passive pre workout prep routines and post exercise cool downs intro active holistic rituals.
Crafted with sports scientists our shower gels and deodorants work together as an active support system. Helping prime the skin & mind before physical activity, the new range works to refresh and rebalance the senses after working out, designed to help athletes achieve optimal performance and recovery. The products contain a unique complex of glycerol and hyaluronic acid - powerful ingredients which naturally exist in our skin – that help fast skin moisture recovery and increase the skin hydration level by +31% directly after rinsing, while protecting it from dryness. Embracing the holistic connection between the mind and the body the range is infused with selected natural essential oils which awaken the senses pre-exercise, reduce malodor during exercise, refresh and relax post exercise, helping active people restore skin & mind.
The products are developed with a strong commitment to athlete & planet:
We have sulfate-free and clean formulas, suitable for sensitive skin to avoid skin barrier damage, dermatologically tested. The vegan formulas are 98% biodegradable, packed in 100% recycled, recyclable & refillable bottles. Compressed deodorant sprays with -29% aluminium & roll-ons with 25% recycled glass and 98% recycled cap.
For those looking to reduce their carbon footprint further, we also launch plastic-free options like shower bars and deo sticks. A massive industry leading step change towards sustainability.
Nadja Koerner, VP adidas at Coty comments: “As a former athlete myself I know that we are so used to focusing on our exercise regime yet forget to take a moment to make a conscious decision about our body & skin care products, which is just as important. The Active Skin &Mind range was designed for active people, ensuring that they can level up their performance and get a powerful mix of ingredients they need.”
#adidas #impossibleisnothing #makingskinmatter
ABOUT ADIDAS
Adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 61,000 people across the globe and generated sales of €21.2 billion in 2021.
ABOUT COTY INC.
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.