Coty announces the launch of Kylie Baby, the new brand by Kylie Jenner

NEW YORK -- Coty Inc. (NYSE: COTY) announces the launch of Kylie Baby, a new brand by Kylie Jenner. The safe, gentle, clean, and conscious baby care products for babies and kids will be available exclusively on the brand’s Direct-to-Consumer website.

Kylie Jenner said: "I am excited to introduce, Kylie Baby. This is something I have been working on for more than three years and it’s been so hard to keep this a secret. I'm so happy it's finally here! When my daughter was born, I was working on developing Kylie Skin and I started to research baby skincare and haircare products and ingredients because I wanted to make sure I was putting gentle, clean, safe products on her skin and hair that followed the core principles of my Kylie Skin...vegan, cruelty free, gluten free, paraben free, sulfate free, etc. Kylie Baby was my way of creating products that I could develop from the ground up to be exactly what I wanted for my babies, so that you can have our tried and tested formula favorites for yours. Bath time has always been our special time together and my favorite part of the day, it’s so amazing for us to now have these products that she helped me create, to make our bath time even more special. I am so proud of what I have created for Stormi and for all of you to use on your babies. I hope you love these products as much as we do.”

Kylie Jenner Brands CEO Andrew Stanleick said: “We very much look forward to launching Kylie Baby, a brand-new category for us and one that is so special to Kylie. The product range of Kylie Baby was truly a work of love. It was particularly important for us to make the formulations clean and vegan. As a result, they are gentle for babies and kids of all ages.”

Kylie Jenner originally embarked on her beauty business in 2015 with the launch of Kylie Lip Kits. She has since expanded her beauty empire across multiple categories, launching Kylie Skin in May 2019, and relaunching Kylie Cosmetics in July 2021. Now, Kylie and COTY continue to expand their beauty empire with Kylie Baby, a range of bath time essentials. It is the first new brand and category launch for Kylie Jenner and COTY. All Kylie Baby products consist of safe and gentle baby-loving formulas with carefully selected naturally derived ingredients and botanicals designed to take extra care of sensitive skin and delicate hair. They have also all been formulated to be clean, vegan, cruelty free, gluten free, fragrance free, tear free, hypoallergenic, pediatrician and dermatologist tested. For babies and kids of all ages. 

The launch of Kylie Baby includes four skincare and haircare bath essentials, three accessories and a gift set:

• Kylie Baby Gentle Shampoo creates a tear free and sulfate free creamy lather to gently cleanse and soften delicate hair and sensitive scalp.
• Kylie Baby Gentle Conditioner eases combing, enhances curls and helps detangle all hair types and textures, leaving your baby’s hair silky smooth.
• Kylie Baby Bubble Bath fills the bathtub with tear free, baby-safe bubbles, while gently cleansing from head to toe.
• Kylie Baby Moisturizing Lotion leaves the skin irresistibly soft and smooth with its silicone free, lightweight, gentle formula.

During a 28-day consumer test, 100% of parents agree that their baby’s hair looks healthy* after using Kylie Baby Gentle Shampoo and 97% agree it works well for naturally textured/curly hair*. 97% of parents agree that their baby’s hair is nourished and easier to manage after using Kylie Baby Gentle Conditioner. 93% agree the Bubble Bath is mild and gentle** and 90% agree it leaves the skin soft**. 100% agree the Moisturizing Lotion is suitable for sensitive skin** and 93% agree it hydrates the skin**.

* from parents’ self-assessment during a 28-day consumer test under pediatrician control on 33 babies
**From self-assessment during a 28-day clinical test under dermatologist control on 31 consumers with sensitive skin.